Your poster is a few minutes fast

As I was walking into the Crossroads today, I noticed a sign. "The Future is Now" it said, in big bold letters.

"That's funny", I thought , "because all other sources seem to indicate that now is now, and the future is tomorrow".

I'm going to check it tomorrow, and if it says "The Present is Past", I'm going to propose that they replace it with a poster that keeps better time.